Bosch Experience Center

Bosch envisioned establishing the Bosch Experience Center at their Audogodi campus to showcase products and services using unprecedented technology, setting a benchmark in innovation. Stay updated on groundbreaking experiences at CrossWorksdi, your go-to experiential marketing agency for transformative brand engagements."

About the Company

With a legacy of 100 years, Bosch India is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has, in India, the largest development centre outside Germany, for end to end engineering and technology solutions.

Background

Bosch had a vision of converting their Audogodi campus to a smart campus. With this vision they wanted to establish their own experience centre within this campus. The aim was to utilise the latest trends in technology to display their history, product and services offered and accomplishments to their customers in this experience centre.

Key Issues

Through the planning of the campaign, there can be a lot of unexpected and unpredictable issues, which will require last minute solutions. Some of the key issues are as follows:

Ideating concepts that were in line with Bosch core values and mission statement.
Tight timeframe within which the entire installation had to be completed.
The installation of the hardware was to be executed keeping in mind the security protocols followed at Bosch.
Sourcing all hardware components from different vendors within the given timeframe.

The Campaign

The campaign was executed between two partnering agencies based out of Bangalore who worked together closely in executing this project. Both agencies having expertise in Innovation and experiential marketing turned out to be key factor in carrying out this project till the end.

To execute the campaign efficiently, the following contributions were provided by Crossworks:

We provided multiple end to end ideas revolving around technology that were installed at various instances in the experience centre.
Each of the ideas had their own setup, hardware configuration that was sourced and deployed by our internal team.
We sourced good quality components and materials to make sure that the campaign had a smooth functioning process not being hindered by defaulted hardware.
Our connectivity with local vendors helped in procuring the required sensors and other hardware components within the right time period to execute the campaign.

Impact & Outcome

Precision in delivery is what made the campaign beneficial for both client and agency. The interactive touch walls and other installations are still well functioning even today at the Bosch India Experience Centre to provide information about their products. In case of maintenance, the setup rarely requires a hardware compatibility check to keep up with the regular updates.

All in all, it turned out to be a fairly successful initiative for Bosch with Crossworks having exceeded the initial expectations of all parties involved.

Conclusion

Every campaign that aims to take a step further from the norm has followed through with quality end products mainly for the fact that the main proposition was clearly interpreted. Bosch was aware of their requirements and implemented upon it accordingly.

Keeping up with the latest trends in Technology to provide great customer experience was a bold and out of the box approach undertaken by Bosch. What made it ideal for this campaign is the fact that a customer-centric experience zone is one that puts them in control.

Crossworks played their part in the campaign as they were meant to and established a stronger relation with the team at Bosch.