Kohler Interactive Touch Wall

Kohler sought interactive and insightful product promotion, leveraging CrossWorks' experiential marketing expertise to introduce the transformative Kohler Interactive Touch Wall. Discover more at CrossWorksdi, redefining brand engagement.

About the Company

Kohler is mainly known for their bath and plumbing products, but the company’s product roster expands to furniture, interiors, engines and generators. Originating from USA, the company progressed to acquire partners with expertise in engineering, construction, installation and maintenance of engine-based power plants. On a global scale, their services are available across 30 countries.

Background

Beyond the means of traditional methods of promotion, Kohler decided to launch customer-centric experience zones across their various outlets in Asia. These experience zones would showcase their wide range of luxurious sanitary and bath products with a new perspective.

For appealing to the bath and sanitary product enthusiasts, Kohler reached the conclusion that it would require interactive setups to shed new light of the products presented at the experience zones.

Key Issues

Through the planning of the campaign, there can be a lot of unexpected and unpredictable issues, which will require last minute solutions. Some of the key issues are as follows:

In order to showcase the feature rich and luxurious products of Kohler using latest technology, the quality of work needed to be maintained to compliment the same.
The setup required creating a self-driven experience zone for their target audience to experience and know more about their products, suggesting that the setup needed to be simple to understand and user-friendly.
Multi-location installations were required for the campaign. Which means that each installation required local support for fabricating the structures for the installation.

The Campaign

To execute the campaign efficiently, the following contributions were provided by the agency:

Crossworks structured the Interactive Touch Wall, one of their innovative products, which was fabricated in the places of installation using local vendors, thus reducing costs on logistics & transport.
They prepared high quality content using 3D Animation, which were developed in-house.
The content to be projected on the Interactive Touch Wall was localized for all the installations, so that the consumers can comprehend it easily.

Impact & Outcome

Precision in delivery is what made the campaign beneficial for both client and agency. The interactive touch walls are still used today at the Kohler outlets to provide information about their products. In case of maintenance, the setup rarely requires a sensor replacement due to wear and tear.

There have been no complaints in terms of the user interface from the consumer’s point of view. The setup has proven to be easy to use and puts the message across efficiently.

All in all, it turned out to be a fairly successful initiative for Kohler at all locations, with Crossworks having exceeded the initial expectations of all parties involved.

Conclusion

Every campaign that aims to take a step further from the norm has followed through with quality end products mainly for the fact that the main proposition was clearly interpreted. Kohler was aware of their requirements and implemented upon it accordingly.

Turning to innovation is one of many ways to consider approaches that are out-of-the-box. What made it ideal for this campaign is the fact that a customer-centric experience zone is one that puts them in control. The interactive touch wall accounted for these factors and gave the consumers what they needed precisely.

Crossworks played their part in the campaign as they were meant to, with Kohler taking their business further in the trust that the interactive touch wall goes hand in hand with longevity.